We've now been in public beta for over a year. According to our Area 51 stats, we've come a long way.

Our % answered is excellent. 100% of the questions on our site have received answers.

Our "avid users" stat is also excellent. We have a solid group of core users to assist in moderating the site, with enough rep to perform many of the tasks to assist in running the site (vote to close/open, edit permissions, moderator tools, etc.).

Our answer ratio is also excellent. Each question receives, on average, 3.8 answers. The recommended ration is at least 2.5 answers per question.

Even our visits/day has improved significantly. I've watched our visits/day grow from around 300/day to the current 1170/day.

However...

There are two areas where I feel we need significant improvement.

First, and foremost:

We need more questions!

We're sitting at an average of 1.4 questions a day. The standard is that 15 questions a day is a good target. Less than 5 a day is a sign that we need improvement.

I believe I've seen us as high as 8-9 questions a day. However, we've had a steady decline over the past few months. We need to fix this.

We also need more participation!

The other issue is, in my opinion, overall participation from the user base.

People are answering questions. That's fantastic. But its not enough.

We have more than 80 members who have enough reputation to cast close or reopen votes, but I don't believe I've ever seen a question closed entirely by users. In fact, I don't remember the last time I've seen a question that needed to be closed that had more than 1 close vote by a non-moderator.

Now, it could be argued that this perhaps points to an "over-eagerness" on the part of moderators to close questions, but we really do try and work to avoid closing questions, and I believe that our moderation here is much more lenient than in most other SE sites in that we actively suggest improvements via comments to the OP if we think there's any way the question can be salvaged, before closing, and many questions that are "borderline" are left for several days to see if any improvement is forthcoming.

In addition, quite a few of the questions we've closed have either received a single close vote from a non-moderator user, or received flags (sometimes from users who had enough rep to vote to close, but did not).

Furthermore, I don't recall ever seeing a closed question with a reopen vote cast by a user.

User suggested edits are extremely low, although there are plenty of questions or answers that could use edits/improvement.

Flags are very rare (which is probably more of a positive than a negative).

Our chat room has become deserted. We tried one topic-driven chat event and I believe I was the only one who showed up to give any feedback to the OP. One other user showed up... almost 2 weeks later, after the chat room had auto-deleted due to lack of activity.

So what do we do?

I'm looking for suggestions.

In addition to asking you all to be more active, ask more questions, and take advantage of all of the privileges you've earned through rep, I'd love to see answers to this question telling us what you think we, as a community, can do to help boost the areas we need work in.

Do we need to change our scope? Allow recommendations? Make specific appeals to target audiences? Advertise in a certain place? Run contests? Throw some bounties out on key questions? Capitalize on popular events or hot topics?

Don't limit yourself to just this meta question, though. We need more meta participation in general, so ask more questions about the site itself, look through existing questions, vote, and add any answers you think are good suggestions.

Also, I encourage you all to participate in this site evaluation question. The Stackexchange Community Team is reaching out to us. It is vitally important that we show that our community cares enough about this site to at least participate in the discussion they've opened up.

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You've expertly addressed my concerns as well! We've got a very strong site - we just need to grow more. – Torben Gundtofte-Bruun Jun 6 '12 at 12:40

2 Answers

Design, design, design.

This looks like a programming site, and not what the typical parenting site looks like. I imagine that for most people, this might as well be the command line and the ever-mysterious shell prompt. :)

Even to me the layout is a turn-off.

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Unfortunately, the way SE beta sites work is that the design doesn't happen until the site can prove on its own that it is viable. The first indication that a beta site is about to graduate is usually that you see a meta post showing the new upcoming look and feel. The philosophy is that if a site isn't viable just on content, making it pretty won't fix the problem, and I tend to agree with that. Pretty sites may attract more users, but pretty doesn't form the core community, or keep them participating. – Beofett Jun 18 '12 at 12:41
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So it seems that the goal is that if we can increase participation two or threefold without a site redesign, then the site redesign will further help. – David Manheim Jun 22 '12 at 20:39

I think moreso for this site than others, it's really quite hard to come up with unique questions. All parents have basically the same set of problems they need help with... tantrums, eating better, sleeping better, etc.

Quite frequently I type up a question, then go through a few of the suggested items and realize that the same thing was asked and answered quite well a year ago. So I don't think there's value in me asking that question again. It'd just be a dupe of the earlier one, and would just sap the community having to re-answer it again. Wouldn't it?

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The issue of duplicates is one we've discussed quite a bit. Personally, I am now leaning more towards the theory of duplication described in this (somewhat older) blog. In short, "What we want is on the order of 4 or 5 similar-but-not-quite-the-same duplicates to cover all possible search terms and common permutations of the question. It is also OK for these duplicates to have their own answers so people who find them don’t have to click yet again to get to a good answer." – Beofett Jul 2 '12 at 12:07

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